Deschutes Brewery
Ashod Simonian, creative director at Portland agency North, challenged me to bring the impact of my poster art to a series of beer label designs for seminal Pacific Northwest institution, Deschutes Brewery.
The first one I created was Hop in the Dark, followed by several more beers in partnership with North.
Later when Deschutes decided to work with Colorado agency TDA Boulder, they chose to keep me on board for label designs, many of which are still on the shelves today.
Some of the beers return seasonally every year while others may have run their course, but one of them went on to be a surprise year-round hit — the top-selling Fresh Squeezed IPA. This fan favorite has since spawned a whole “Fresh Family” of related beers, many of which use my original hop artwork in their label designs.
Role: Designer, Illustrator, Hand Letterer
Agencies: North, TDA Boulder, Casey Burns Creative
