Lotto US Launch

Lotto is a big soccer, tennis and lifestyle brand in Europe, but in the US? Not so much. The brand was acquired in 2020 by an investor group with an appetite to bring it into the US market. Our job was to make sure we achieved impact.

Few brands that take on Nike and Adidas live to tell the tale. We needed a challenger brand attitude, matched with a disciplined visual approach that leveraged our logo, colors and products - our key distinctive assets - in the most impactful ways possible.

A deal with Dick’s Sporting Goods provided us with a great stage from which we could tell our performance story.

Role: Creative Director
Executive Creative Director: Marcos Lawson
Photographer: Sage East
Agency: Wasserman