Sonic Mini Golf at Bonnaroo

This was Sonic’s first outing into Music Festival Country. And what do all summer music festivals have in common? Sweat, exhaustion, and waiting, amongst other things. So we decided to provide festival goers with a refreshing escape.

Miniature golf provided the perfect canvas onto which we could create iconic Sonic themed holes, and have a miniature Sonic-style clubhouse serving up slushes to help festival goers beat the heat at Bonnaroo.

Witness the Sonic Drive-In Range – a one-of-a-kind Sonic pop-up experience packed with photo-worthy moments and exclusive treats that once again showed why Sonic is the ultimate summertime oasis.

The Sonic Drive-In Range provided almost 14,000 Roovians with a refreshing escape from the festival each day, if only for a few minutes, where they chilled out playing a round on Sonic’s miniature golf course with holes inspired by rock music iconography and a Sonic Slush machine.

Results:
3.1K Mini golf participants
13.9K Mini slush samples distributed
2.3M TikTok video views with 219K engagements

Role: Creative Director
Executive Creative Director: Marcos Lawson
3D Designer: Jennilee Aramondo
Copywriter: Rob Tilberis, Hal Martin
Agency: Wasserman