Stillhouse Summer Detour

Designed to go where glass can’t follow, Stillhouse and its iconic metal can are perfect for the outdoors.

The challenge is that this country is BIG, and during the summer, the outdoor life is happening from the Arctic National Park and Preserve in Alaska, right through to the Dry Tortugas National Park off Florida’s southernmost point, and everywhere in between.

So we built a mobile experience, traveled to multiple state and national parks, as well as a few other outdoor points of interest, and gave thousands of guests the Stillhouse experience: slingshot challenges, sno-cones, Polaroids, exclusive Detour merch, and plenty of Stillhouse whiskey.

Role: Art Director
Creative Director: Alexander Turk
Copywriter: Hal Martin
Agency: Wasserman