Substack
I designed the pitch creative that helped convince Patti Smith to publish with Substack.
And then I worked directly with her for two months to bring her publication to life.
During the lifetime of the Substack Pro program, Substack gave me the opportunity to work with authors across a multitude of genres and topics as a sort of third party design consultant, creating branding systems and logos, comprehensive digital publication designs, book covers, promotional pieces, and all manner of digital assets.
I managed my own relationship with the clients, created the timelines, the discovery process, the creative development and execution, even the digital production that went into initial site setup and drafting and publishing a first post.
Authors I worked with include food writing legend Ruth Reichl, cultural critic Baratunde Thurston, musician Neko Case, basketball legend Kareem Abdul Jabbar, and NBA writer Marc Stein.
It was a fun period of collaboration.
Role: Creative Director, Designer
Agency: Casey Burns Creative
