Wells Fargo College Sports

Wells Fargo + College Football
College football fans are the most diehard in sports. When Wells Fargo wanted to engage fans both onsite and online, they came to us.

We hit the biggest games from coast to coast, meeting fans on their home turf with the Wells Fargo Tailgate Team, enhancing their game day experience and bringing along special guests like superstar alumni Todd Gurley and Trevor Knight, and NIL Talent Armondo Bacot, Isa SIlva, and Talitha Diggs.

We also connected on the digitial front, offering fun instagram emojis and AR filters. And with 46,690,917 impressions, 4,756,593 engagements, and countless fight songs sung, you could say we really tackled the project.

Wells Fargo + College Basketball
For basketball season we created another series of social emoji animations that were shared across Instagram, Tik Tok and beyond, as fans shared their beloved mascots in action, thanks to Wells Fargo.

Role: Art Director
Creative Director: Greg Tatum
Copywriter: Rob Tilberis
Agency: Wasserman