Wells Fargo College Card

“It’s March Madness meets It Follows.”

I presented this concept to the Wells Fargo clients and they loved it. And while the spirit of this execution informed several projects that followed, this exact idea never came to life in the real world.

And that makes me sad, because look what happens when the tables are turned and your team starts to love you as much as you love your team. It gets a little weird.

I enjoyed giving a slightly menacing presence to the mascots that quietly stalk you as you go about your day, shopping with your Wells Fargo debit card.

Unproduced project
Role: Art Director
Creative Director: Greg Tatum
Copywriter: Rob Tilberis
Agency: Wasserman